The digital advertising landscape is undergoing a dramatic shift, and neither Google AdX and AdSense are feeling the strain. Revenue reports paint a bleak picture, with publishers and advertisers alike grappling with falling earnings. Numerous factors are influencing this plummet. Some experts point to soaring competition from new platforms, while

Seasonality can have an impact on advertisers' bids – By way of example, retail advertisers could maximize their bids throughout particular occasions with the calendar year when their product sales are likely to raise. Also, CPC can tumble in the beginning of every quarter. The platform is designed to enable publishers get the maximum worth for